Florists: Your Fridays might be getting a little busier. Friday night weddings – once only chosen as a way to get great deals on food, a cake and flowers – are becoming a first choice for many brides- and grooms-to-be, according to The New York Times.

“It sets the tone that your wedding is about the party,” Carley Roney, editor in chief of The Knot, a magazine and wedding resource Web site, told The Times. “You could have even more cost savings on a Sunday afternoon, but that doesn’t say ‘We’re cool.’”

Because Saturday night has traditionally been the most popular (and expensive) time to hold a wedding, according to The Times, venues often offer great deals – say, $2,000 to $3,000 off – if brides book the spot on a day it’s less likely to fill. But those special rates are starting to diminish as more people opt for the Friday-night cocktail event.

Source: SAF Dateline, July 14, 2006

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