It was only a matter of time, we suppose.  Target, home of discount chic, has begun selling wedding gowns and tuxedos through their website (at this time, not available in their stores).  One of the problems we see is that you can't actually try a gown on, so you have no sense of the fit, or the color, or how the gown actually looks when you buy it.  The collection is designed by Isaac Mizrahi, and the gowns look to be basic but not unfashionable (the basic design is no doubt what helps keep the prices low).  No word on whether you can register for your gown in Club Wedd.

Industry reviews are mixed.  Some see this as a great move, allowing a budget conscious bride to look great on her wedding day.  Others think this may be a flop, since even the most budget conscious bride cares how she looks on her wedding day.  The Chicago Tribune has a good article at http://www.chicagotribune.com/business/chi-070603target-story,0,5017603.story?coll=chi-bizfront-hed.

One of the advantages to a local salon is that you can try on a number of gowns to see what fits you best.  Often, you can buy a gown right there, and your gown can be altered by an experienced seamstress if necessary.

You can view their gowns at http://www.target.com/gp/browse.html?node=16033001; there are also links to their tuxedos and accessories.  If you've had experience or thoughts one way or the other, let us know.