It’s cool to be a florist!  In the past few years, Renee Zellweger voiced a florist in Bee Movie, Jennifer Anniston played a florist in Love Happens, Ashton Kutcher is set to play a florist in the upcoming The Arrangement.  There’s even a florist reality show, Flowers Uncut, on TLC.  Some of us say it always has been cool, and everyone else is just catching up.

A second florist-centric reality show is set to premiere Christmas Day on Halogen network.  Called In Full Bloom, the show focuses on New York City florists:

“In Full Bloom” is a half-hour series where luscious, gorgeous, colorful, dramatic flowers are the focus. Follow New York City’s premier floral designers as they plan, prep and pull off beautiful and elegant affairs fit for royalty. Watch the designers as they meet with brides and clients, choose decorations and flowers in the early morning hours at NYC’s famed flower market and then work during the final frenzy of the event day when they have only hours to arrange and execute every detail before the guests arrive. Before and after shots reveal the stunning transformations and the client’s reactions.

The pilot episode features the work of floral designer Shawn Rabideau who founded Fine Floral, a full-service design company that produces and designs intimate to large-scale events. Through the past decade, Shawn has been involved with and overseen the production and design of numerous private events for such clients as Kenneth Cole, Paige Davis, Jennifer Lopez, Star Jones and Barbara Walters, in addition to many corporations.

If you don’t get Halogen, you can watch the pilot online at http://www.halogentv.com/infullbloom.